OK COOL - THE MIND BEHIND
OK COOL is a London based creative studio specialised in social media for cutting edge food, drink and lifestyle brands.
More than simply expressing their work in a show-reel, this project was intended as a visceral feeling about what the brand represents, as an audio-visual mood board that could provoke as many questions as it offers answers. Fast cuts and popping up windows everywhere for a digital world in which content is king and nothing makes sense.
Created & Edited: Saul DeMoritz